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LG Electronics challenges to the Europe, the world's largest Built-In Appliances Market, with LG Signature Kitchen Suite



LG Electronics will challenge the premium built-in market, Europe, with the premium Built-In brand 'Signature Kitchen Suite'.

LG Electronics introduced Premium Built-In 'Signature Kitchen Suite' at Milano Design Week, the world's largest design exhibition in Milan, Italy from 17th to 22nd.

LG Electronics first introduced premium Built-In 'Signature Kitchen Suite' to European consumers at 'Milano Design Week'. Europe is the world's largest Built-In Appliances Market with a market size of approximately $18 billion per year. The global market size of Built-In Appliances is approximately $45 billion.

LG Electronics has partnered with Italian's finest kitchen furniture companies 'Toncelli' and 'Valcucine'. And LG Electronics presented a premium kitchen solution consisting of the products of 'Signature Kitchen Suite' at these exhibition halls.

Toncelli has excellent technical ability to process natural materials such as wood and stone. And Toncelli produced an elegant kitchen space which matches each other, a masterpiece kitchen furniture made by processing Fossil wood and a sophisticated black glass design of Signature Kitchen Suite.

Valcucine is receiving attention with a fantastic and innovative design. Valcucine designed and presented a new kitchen furniture line considering the design of Signature Kitchen Suite.

LG Electronics plans to release Signature Kitchen Suite sequentially to major European countries starting Italy within the year.

LG Signature Kitchen Suite is a premium built-in brand of LG Electronics featuring design including craftsmanship, innovative performance, good use convenience, premium service and so on. LG Electronics released Signature Kitchen Suite in Korea and the United States in July 2016. And LG Electronics has offered differentiated services such as experiential showroom open, premium distribution channel, introduction of artificial intelligence to after-sales service.

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