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LG Electronics’ global market challenge with the new product AI applied OLED TV ‘LG OLED TV AI ThinQ’

LG Electronics began to challenge the global market with 'LG OLED TV AI ThinQ (DeepThinQ)' which applied its own artificial intelligence platform 'Deep Thin Q'.

Starting with the United States, LG Electronics will begin selling new products of the 2018 type OLED TV in Europe, Latin America, and major Asian countries.

LG Electronics runs the OLED experience zone to the best buy's sales area in the whole 500 areas along with the launch of OLED TV. Consumers can directly feel the image quality of OLED TV which was further improved by the artificial intelligence image quality engine 'Alpha 9' in the OLED experience zone.




LG Electronics also holds various events to inform consumers of new products. Recently, they announced the 2018 version of LG TV in major regions such as Warszawa of Poland, Milano of Italy, Vienna of Austria, Bogota of Colombia. Major business partners and staffs of the media participated in this event.

The market size of OLED TV is expected to be significantly expanded from 1.6 million units last year to 2.5 million this year. That's why LG Electronics has a strategy to continue its leadership in the global market with artificial intelligence. LG Electronics plans to expand to LG TV, sales of OLED TV among sales by 15% level last year to 20% this year.

LG Electronics wears an artificial intelligence image quality engine 'Alpha 9' developed independently for major models of OLED TV. So this product offers more perfect OLED image quality. LG OLED TV has its own light without backlights, each pixel itself. So LG OLED TV can express perfect black. And this product embodies the most natural image quality of existing TV.

Alpha 9 analyzes the input image and removes the noise in four stages. In addition, after separating things and background, Alpha 9 can reach the optimum contrast ratio and saturation, respectively, to create more stereoscopic images. More precise and vivid color representation is possible for finely dividing the reference color coordinates which is helping to express accurate color more than 7 times the general TV ratio.

Natural language speech recognition function is applied to 2018 version LG OLED TV AI ThinQ. With that, users can easily control various TV functions such as screen mode change, channel change, volume adjustment etc. Moreover, it can easily connect with other equipment such as TV and sound bar, Blu-ray player, game machine and so on.

In the past, users had to go through complicated steps such as searching by TV or pressing several buttons when changing settings. But it can be easily changed the setting on LG artificial intelligence TV clicking on the microphone display button of the magic remote control and instruct it.

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